What Type of Segmentation Refers to Segmenting Markets by How

question 8

Multiple Choice

What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?

• A)Geographic.
• B)Demographic.
• C)Psychographic.
• D)Benefit.
• E)Behavioral.

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Definitions:

Exploitation

The act of using someone or something unfairly for one's own advantage, often without just compensation or consideration of their well-being.

Existing Products

Goods or services that are currently available in the market from a company or organization, as opposed to new or upcoming releases.

Vision

A clear and aspirational statement defining the desired future state or goal of an organization or individual.

Strategic Objectives

Long-term goals that an organization aims to achieve, guiding its direction and strategic planning efforts.