Which of the Following Uses a Single Phrase to Encapsulate

question 65

Multiple Choice

Which of the following uses a single phrase to encapsulate the position the brand wishes to hold in the minds of its target audience?

• A)Strategic plan.
• B)Creative message strategy.
• C)Marketing plan.
• D)Integrated marketing communications plan.
• E)Positioning statement.

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Definitions:

Net Price Method

An accounting method that records purchases at the net price, after deducting any discounts, rather than recording them at the gross price.

Catalog Price

The listed price of goods or services in a catalog, before any discounts or adjustments.

Perpetual Inventory System

An inventory accounting system that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.