A SWOT Analysis Is Often Performed During Which Section of the Strategic

question 70

Multiple Choice

A SWOT analysis is often performed during which section of the strategic plan?

• A)Identifying objectives and setting a budget.
• B)Social media mix.
• C)Social media profile.
• D)Situation analysis.
• E)Selecting social media zones and vehicles.

---

Definitions:

Sign Test

A non-parametric test used to determine if there is a significant difference between paired observations, relying on the direction of differences rather than their size.

Matched Pairs

A statistical technique that involves comparing two samples that are closely related or paired, often used in before-and-after studies.

Null Hypothesis

A hypothesis in statistical tests that assumes no effect or no difference between groups or conditions being compared.

Consecutive Weeks

A succession of weeks that occur consecutively without any breaks.