When a Consumer Expends Just Enough Effort to Make a Decision

question 38

Multiple Choice

When a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal,this is called what?

• A)Information overload.
• B)Heuristics.
• C)Cognitive bias.
• D)Satisfice.
• E)None of these.

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Definitions:

Clean Water Act

A U.S. federal law aimed at regulating the discharge of pollutants into the nation's surface waters, including lakes, rivers, streams, and coastal areas.

Federal Government

The national government of a federation, which holds the authority to govern the entire country, distinct from state or local governments within the federation.

State Government

The governing body of a state in a federal system, responsible for local legislation, administration, and execution of state laws.

Swimming

The act of propelling oneself through water using the limbs, often considered both a recreational activity and a competitive sport.