Skittles Determines That It Must Spend $100,000 in 2015 to Increase

question 27

Multiple Choice

Skittles determines that it must spend $100,000 in 2015 to increase its social media site awareness by 100 percent.This is an example of which of the following?

• A)Competitive parity method.
• B)Creative message strategy.
• C)Percentage of ad spend method.
• D)Center of excellence model.
• E)Objective and task method.

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Definitions:

Fat Cells

Cells that store energy in the form of fat, also known as adipocytes.

Glucagon

A hormone produced by the pancreas that raises blood glucose levels by promoting the breakdown of glycogen to glucose in the liver.

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight, leading to severe dietary restriction and weight loss.

Women

Female human beings considered collectively, often in the context of social, political, or other specific distinctions.