Which of the Following Is the Primary Unit of Analysis

question 6

Multiple Choice

Which of the following is the primary unit of analysis for content analysis?

• A)The interview.
• B)The headline.
• C)The tweet.
• D)The word.
• E)The sentiment.

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Definitions:

Dominant Values

The most prevalent and widely accepted beliefs, norms, or moral standards in a given society or organization.

Product Quality

The measurement of the features and characteristics of a product that bear on its ability to satisfy stated or implied needs.

Shared Assumptions

Unspoken, deeply held beliefs that influence the behavior and decision-making within an organization or group.

Cultural Symbols

Elements or objects that represent specific ideologies, beliefs, or shared values within a culture, acting as a means of communicating those cultural aspects.