Which of These Editorial Calendar Elements Can Be Archived as an Easy

question 31

Multiple Choice

Which of these editorial calendar elements can be archived as an easy way to keep your online content audits updated?

• A)Visuals.
• B)Topic categories.
• C)Keywords and other meta-data.
• D)URLs.
• E)Calls to action.

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Definitions:

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.

Screen Out Messages

The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.

Cause-Related Marketing

Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.