Today,the Algorithms SNSs Use to Deliver Content in Member Newsfeeds

question 44

Multiple Choice

Today,the algorithms SNSs use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans.What should marketers do in response to this development?

• A)Establish multiple Facebook profiles.
• B)Plan a UGC contest.
• C)Invest in paid ads in social media.
• D)Rely on purely organic ads to reach users.
• E)None of these.

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Definitions:

Accrued Income Taxes

Accrued income taxes are taxes that a company has incurred but has not yet paid during the reporting period.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, reflecting the decline in value over time.

Budgeted Balance Sheet

A financial statement that projects assets, liabilities, and equity balances at the end of a future period based on planned business activities.

Accumulated Depreciation

The total depreciation of a company’s assets over their useful lives, representing a decrease in value over time.