Chipotle Developed a Mobile Social Game Called Scarecrow That Allowed

question 39

Multiple Choice

Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations.This is an example of which of the following?

• A)Plot placement.
• B)Game clutter.
• C)Transactional advertising.
• D)Gold farming.
• E)Advergame.

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Definitions:

Lurking Variable

A variable that affects both variables of interest in a study but was not included in the study, potentially confounding the results.

Outdoor Temperature

The temperature of the air outside, which can vary widely depending on the weather, time of day, and geographic location.

Association

A relationship or link between two or more variables, where changes in one variable correspond to changes in the other.

Life Expectancy

The average period that an individual is expected to live, based on statistical averages.