Consumers May Also Use Ratings and Reviews as a Form

question 67

Multiple Choice

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

• A)Verification.
• B)Rating reviews.
• C)Helpfulness.
• D)Usefulness.
• E)Validation theory.

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Definitions:

Managerial Assignments

Tasks or projects assigned to managers or those in leadership positions, involving decision-making, planning, and oversight of resources.

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, self-discipline, and the desire to perform tasks well.

Achievement Oriented

Focused on setting challenging objectives and emphasizing excellence in performance.

Locus of Control

A psychological concept that refers to individuals' beliefs about the extent to which they can control events affecting them.