How Can Marketers Use Sentiment Analysis

question 24

Multiple Choice

How can marketers use sentiment analysis?

• A)To obtain insight into the mix of features people want,and the product's strengths and weaknesses.
• B)To indicate perceptions of the company in terms of product quality,service quality,performance,and value.
• C)To systematically utilize reviews when making purchase decisions.
• D)A & B only.
• E)All of these.

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Definitions:

Case-Sensitive

Pertaining to a system where letters of the alphabet are distinguished as upper case and lower case for data entry or programming.

ICD-9-PCS

International Classification of Diseases, 9th Revision, Procedure Coding System; used for coding medical procedures in health records, billing, and insurance processing.

ICD-10-PCS

International Classification of Diseases, Tenth Revision, Procedure Coding System; a medical classification system used to code procedures in the hospital setting.

HCPCS Level II Codes

A standardized coding system used medically to identify products, supplies, and services not included in the CPT codes, such as ambulance services and medical equipment.