Which of the Following Terms Refers to the Process of Identifying,collecting,and

question 55

Multiple Choice

Which of the following terms refers to the process of identifying,collecting,and analyzing information shared on social media sites in order to inform strategic marketing decisions?

• A)Social monitoring.
• B)Social listening.
• C)Data mining
• D)Primary research.
• E)None of these.

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Definitions:

Intuitive Knowledge

Understanding or knowledge gained without conscious reasoning, often based on instinct.

Logical Consistency

The attribute of an argument, theory, or system of thought in which all its components fit together without contradiction.

Observation

The active acquisition of information from a primary source.

Empiricism

A philosophy that states knowledge comes primarily from sensory experience.