If the Cost of a Display Ad on Pinterest Is

question 64

Multiple Choice

If the cost of a display ad on Pinterest is $50,000 but it cost $5,000 in time for its development and maintenance,the incremental gain is $45,000.The gain divided by the cost of the program expressed as a percentage reveals a ROI of 900%.This is an example of which of the following?

• A)The return on investment model.
• B)The return of impressions model.
• C)The return on social media impact model.
• D)The return on target influence model.
• E)The return on earned media model.

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Definitions:

Inventory

The complete list of items such as goods, property, and raw materials a company holds for the purpose of resale or repair.

Credit Memo

A document issued by a seller to a buyer, reducing the amount owed by the buyer to the seller, typically due to a return or an overcharge.

Gross Profit

Revenue minus the cost of goods sold (COGS), representing the profit a company makes after deducting the costs associated with making and selling its products.

Discount Period

A set time period during which a discount is available, or the period between the issuance of a bill and its payment due date where a discount may be taken for early payment.