Which of the Following Best Defines the Term 'Frequency

question 58

Multiple Choice

Which of the following best defines the term 'frequency'?

• A)The number of people exposed to the message.
• B)The average number of times someone is exposed.
• C)The ability to draw repeat visits and to keep people.
• D)A comparison of how well different creative executions generate a response.
• E)The number of people exposed to an online ad who actually select to see it.

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Definitions:

Market Interest Rates

The prevailing rate of interest available in the marketplace for securities, loans, and deposits, determined by supply and demand dynamics.

Par Value

The face value of a bond or the stock value stated in the corporate charter, which is the nominal value of a security.

Semi-Annual Interest

Interest that is calculated and paid twice a year, commonly found in bonds and certain types of loans.

Coupon Rate

Interest yielded on a bond each year, displayed as a percentage of its face value.