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Which of the Following Is a Metric Used Primarily to Equate

question 71

Multiple Choice

Which of the following is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent and is an approach used by the return on earned media model?


Definitions:

Skinner

B.F. Skinner, an American psychologist known for his influential work in behaviorism and for developing the theory of operant conditioning.

Pavlov

A Russian physiologist best known for his work in classical conditioning, demonstrating how animals can learn to associate a neutral stimulus with a reflexive response.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer, used to modify behavior.

Approving Nod

A gesture made by moving the head up and down to signify agreement or approval.

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