Examlex
Which of the following is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent and is an approach used by the return on earned media model?
Skinner
B.F. Skinner, an American psychologist known for his influential work in behaviorism and for developing the theory of operant conditioning.
Pavlov
A Russian physiologist best known for his work in classical conditioning, demonstrating how animals can learn to associate a neutral stimulus with a reflexive response.
Conditioned Reinforcer
A stimulus that gains its reinforcing power through its association with a primary reinforcer, used to modify behavior.
Approving Nod
A gesture made by moving the head up and down to signify agreement or approval.
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