Which of the Following Is True of Advertising Equivalency Value

question 20

Multiple Choice

Which of the following is true of advertising equivalency value (AEV) ?

• A)It is not truly a return on investment measure so much as it is a measure of effective resource utilization.
• B)To calculate advertising equivalency,the cost to purchase a display ad on a site would be used to assign a dollar value to the impressions achieved socially.
• C)The return on earned media model uses AEV to equate publicity in news media outlets to its paid advertising equivalent.
• D)A & B only.
• E)All of these.

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Definitions:

Declarative Memory

A type of long-term memory responsible for storing information that can be consciously recalled, such as facts and events.

Procedural Memory

The type of memory responsible for knowing how to do things, also known as muscle memory.

Semantic/Episodic Distinction

The differentiation between semantic memory, which deals with facts and concepts, and episodic memory, which involves personal experiences and events.