The Cost of Message Control Is Best Represented by Which

question 33

Multiple Choice

The cost of message control is best represented by which of the following questions?

• A)What's the time value of the person tasked with creating content for the corporate blog?
• B)What else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?
• C)Should employees be posting responses to irritated customers on Facebook when,without these tasks,they could have spent time on other revenue-generated tasks?
• D)How fast should companies respond to crisis situations in social media?
• E)Should a company allow negative tweets about them on their Twitter company account?

---

Definitions:

Fixed-rate Debt

A type of debt instrument where the interest rate remains constant throughout the life of the borrowing.

Floating-rate Debt

A form of borrowing where the interest rate fluctuates over time based on a benchmark or index rate.

Derivative Instrument

A financial contract whose value is derived from the performance of underlying assets, indices, or interest rates.

Forward Contract

A customized contract between two parties to buy or sell an asset at a specified price on a future date.