Examlex
A soldier returned home from active duty in a combat zone and was diagnosed with PTSD. The soldier says, "If there's a loud noise at night, I get under my bed because I think we're getting bombed." What type of experience has the soldier described?
Price Objection
A customer's resistance or hesitation to the cost of a product or service, often a hurdle in sales negotiations.
Marketing Messages
Marketing messages are communications designed to influence consumers' perceptions and behaviors, promoting products, services, or brands.
Purchasing Process
The series of steps taken by an organization to acquire goods or services, from the identification of needs to the receipt and approval of the purchase.
Benefits
Advantages or positive outcomes that result from a particular action or policy.
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