An Advertising Manager Can Evaluate the Success of an Advertising

question 108

Multiple Choice

An advertising manager can evaluate the success of an advertising campaign by

• A) reviewing planned media expenditures
• B) assessing the reactions of sales management personnel
• C) relying primarily on qualitative judgments
• D) counting the number of sales leads that were generated
• E) examining the cost/value relationship

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Definitions:

Sales Clerk

A retail worker responsible for assisting customers, conducting sales transactions, and maintaining the sales floor's organization.

NASW Code of Ethics

A document that outlines the ethical principles and standards that guide the professional conduct of social workers, emphasizing principles like social justice, dignity and worth of the person, and the importance of human relationships.

Ethical

Relating to moral principles or the branch of knowledge concerned with right and wrong behavior, often guiding professional conduct.