If the Advertising Manager Does Not Like the Agency's Creative

question 76

Multiple Choice

If the advertising manager does not like the agency's creative or media recommendation, then

• A) more advertising research is required
• B) the client must revise their objectives
• C) the agency will choose to drop the client
• D) the agency proposal won't likely reach the corporate approval stage
• E) the advertising budget will be lowered

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Definitions:

Atrial Natriuretic Peptide

A hormone produced by the heart that helps regulate blood pressure and fluid balance.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, a critical vital sign that reflects the heart's function and the arterial blood vessels' condition.

ACTH

Adrenocorticotropic hormone, a hormone produced by the pituitary gland to stimulate the adrenal glands to release cortisol.

Growth Hormone

A protein-based hormone secreted by the pituitary gland that stimulates growth, cell reproduction, and regeneration in humans and other animals.