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What are three essential characteristics in a psychographic profile? Describe how this knowledge would influence the direction of communications message strategies.
Disposable Income
Income available to a household or individual after taxes have been paid, available for spending or saving.
Autonomous Consumption
The level of spending on goods and services that occurs even when income is zero, representing non-discretionary, baseline consumption.
Disposable Income
The financial stipend available to households for spending and saving endeavors after income taxes are considered.
Autonomous Consumption
The level of consumption expenditure that occurs when income levels are zero, reflecting the basic level of consumption that does not depend on current income.
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