A Key Function of the Account Executive Is To

question 32

Multiple Choice

A key function of the account executive is to:

• A) monitor the agency's personnel
• B) execute the media buying
• C) provide up-to-date information on media audiences
• D) monitor the competition
• E) promote active liaison with clients.

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Definitions:

Sales Budget

An estimate of the expected sales revenue of a company for a particular period of time.