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What are the two primary factors that would prompt a company to reposition its brand?
Economic Influence
The impact of economic factors, such as GDP, inflation rates, and unemployment, on businesses, individuals, and policy decisions.
Political Influence
The ability to shape or control the political actions, policies, or decisions of others, often through the use of positional power, resources, or negotiation.
Social Influence
Refers to the effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behaviors.
Industrial Unions
Labor unions that represent all workers, skilled and unskilled, within a particular industry.
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