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Shoppers Drug Mart uses email and direct-mail to communicate with its loyal customers.To do this,the company relies on
Foege
William H. Foege, a prominent American epidemiologist known for his contribution to the successful eradication of smallpox in the late 20th century.
Nicotine
A stimulant drug found in tobacco products, highly addictive and responsible for the dependency forming nature of tobacco use.
Mortality
The state of being mortal or the incidence of death within a population.
Morbidity
The condition or rate of disease or illness within a population at a particular time.
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