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How do marketers use location-based targeting to their advantage?
Enculturation
The process by which individuals learn and adopt the values, customs, and norms of their culture.
Assimilation
The process by which a person or a group's language and/or culture come to resemble those of another group.
Achievement
The accomplishment of a goal or attainment of a higher level of performance, often recognized and measurable.
Affiliation
The need to form connections with others or be part of a group, often considered a fundamental human motivation.
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