When a Company Focuses All of Its Financial and Marketing

question 21

Multiple Choice

When a company focuses all of its financial and marketing resources to improve sales of its products, it is following a

• A) new product strategy
• B) penetration strategy
• C) acquisition strategy
• D) market strategy
• E) strategic alliance strategy

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Definitions:

Chain of Command

The formal line of authority within an organization, showing how orders flow from top management down to lower levels of employees.

Competitive Advantage

A distinct characteristic or group of characteristics giving an organization the advantage over its competition.

Streamline

Simplifying procedures or methods to increase efficiency and reduce complexity or waste.

Divisional Structure

An organizational framework where operations are grouped based on distinct products, services, markets, or geographic locations.