In Order to Ensure Consistency of Thought and Style to Campaigns

question 59

Multiple Choice

In order to ensure consistency of thought and style to campaigns that stretch over extended periods of time, this is an important component of the creative development process:

• A) product mix
• B) media budget
• C) market place
• D) teamwork
• E) mission statement

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Definitions:

Neuroticism

A feature of an individual's character marked by frequent changes in emotions, feelings of unease, irritability, concern, and a general state of sorrow.

Maturity Principle

A concept that individuals become capable of or interested in certain behaviors or cognitive tasks as they mature.

Conscientious

Personifying carefulness, diligence, and the desire to do a task well.

Neurotic

Referring to a personality trait characterized by anxiety, moodiness, worry, or other feelings of distress.