The Document That Is Known as the Creative Brief Provides

question 63

Multiple Choice

The document that is known as the creative brief provides a framework for discussion between

• A) the client and the agency
• B) the agency and the consumer
• C) the creative director and the creative team
• D) the agency and the media
• E) the media buyer and the client

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Definitions:

M1

A category of the money supply that includes all physical money like coins and currency, as well as checkable deposits and traveler's checks.

M2

A gauge of currency circulation that covers physical money, funds in checking accounts, and assets easily turned into cash.

FDIC

The Federal Deposit Insurance Corporation, a U.S. government agency that insures deposits at banks and thrifts to maintain public confidence and encourage stability in the financial system.

Time Deposits

Bank deposits that cannot be withdrawn for a certain term or period of time without incurring a penalty.