Simplicity Is the Key to Good Advertising

question 7

Multiple Choice

Simplicity is the key to good advertising. The key to good outdoor advertising is

• A) multiple illustrations
• B) lots of white space
• C) telegraphic simplicity
• D) photography
• E) reason-why copy

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Definitions:

Compensation

Payment awarded to someone in exchange for loss, suffering, or for performed services.

Dissolution

The change in the relation of partners caused by any partner’s ceasing to be associated with the carrying on of the partnership’s business.

Board of Directors

A group of individuals elected to represent shareholders and direct the affairs of a corporation, setting its strategic direction.

Dissenting Shareholders

Shareholders who do not agree with certain corporate actions, such as mergers and acquisitions, and who may have specific rights to demand the corporation buy back their shares at a fair value.