Successful Ads Select the Right Target,which Means That

question 12

Multiple Choice

Successful ads select the right target,which means that

• A) the ad focuses on the product name
• B) the headline zeroes in on the main benefit of the product
• C) there should be something in the ad that the reader can readily relate to
• D) the copy should be written in the first person
• E) the image should be attention-grabbing

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Definitions:

High Aspiration

The strong desire or ambition to achieve something, often requiring significant effort or aiming at a high level of accomplishment.

Big Three Traits

A model in personality psychology that describes personality through three broad dimensions: extraversion, neuroticism, and agreeableness.

Auke Tellegen

A psychologist known for his work in personality psychology, particularly for the development of the Multidimensional Personality Questionnaire.

In-group Loyalty

The tendency for individuals to give priority to the welfare of their own group over others, often leading to strong support and defense of the group's members and values.