Point-Of-Purchase Advertising

question 107

Multiple Choice

Point-of-purchase advertising

• A) promises a reward
• B) presents the selling proposition logically
• C) encourages impulse buying and last-minute choices
• D) invites the reader into the scene
• E) encourages comparison shopping

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Definitions:

Neo-associationist Analysis

A psychological theory suggesting that emotions and behavior are the result of complex associations formed through experiences.

Excitation-transfer Model

A psychological theory suggesting that arousal caused by one stimulus can be transferred and add to the arousal elicited by a second stimulus, intensifying the overall emotional experience.

Vicarious Learning Theory

A theory suggesting that people can learn new behaviors or information by observing others, also known as observational learning or social learning theory.

Cathartic Hypothesis

The idea that expressing or venting emotions, particularly anger, can relieve stress or improve psychological health.