Unity Refers to the Blending of All Elements of an Ad

question 81

True/False

Unity refers to the blending of all elements of an ad to create a complete impression.

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Definitions:

Raymond Cattell

A psychologist known for his theory of personality that differentiates between fluid and crystallized intelligence.

Factor Analysis

A statistical method for studying the interrelations among various tests. The goal is to discover whether the tests are all influenced by the same factors, or by distinct factors.

Self-monitoring Scale

is a psychological measure that assesses the degree to which individuals regulate their behavior to adapt to social situations and expectations.

Person-by-Situation

An interactional perspective suggesting that human behavior results from a combination of individual characteristics and situational factors.