When It Comes to Reach Versus Frequency, a New Product

question 12

Multiple Choice

When it comes to reach versus frequency, a new product that has a high awareness objective may place greater emphasis on

• A) flexibility
• B) GRP's
• C) impressions
• D) reach
• E) tactics

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Definitions:

Two-Factor Theory

Identifies job context as the source of job dissatisfaction and job content as the source of job satisfaction.

Job Context

The environmental and situational factors surrounding a job, including physical conditions, work tasks, and the social and organizational setting, which affect an employee's performance and satisfaction.

Job Content

The specific duties, tasks, and responsibilities that make up an individual's job role.

Acquired Needs Theory

A psychological theory that suggests human needs can be acquired or learned through life experiences.