When a Target Market Can Be Narrowly Defined by a Common

question 32

Multiple Choice

When a target market can be narrowly defined by a common characteristic, advertisers use a selective coverage plan with

• A) a roadblock
• B) continuity
• C) an even schedule
• D) a shotgun strategy
• E) a rifle strategy

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Definitions:

Eliminate

The process of removing or getting rid of something.

Contribution Margin

The amount remaining from sales revenue after all variable costs have been deducted, indicating how much revenue is contributing to covering fixed costs and generating profit.

Machine Set-ups

The arrangements and adjustments made to machinery to prepare it for a production run.

Skilled Labour

Workers who have specialized training or expertise in a particular field or job.