Examlex
Competitor's media usage and spending trends do not influence strategic media direction for a product.
Product Features
Specific details or capabilities of a product that are intended to enhance its appeal or functionality.
Brand Name
The unique designation given to a product or service by its maker to distinguish it from competitors.
Promotion Program
A coordinated set of activities designed to increase consumer awareness, interest, and sales of a product or service.
Set the Budget
The process of allocating financial resources for specific activities, projects, or business operations.
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