Should an Advertiser Not Use All of the Estimated Space

question 74

Multiple Choice

Should an advertiser not use all of the estimated space in their contract by the end of the year,the advertiser would have to

• A) place more advertisements
• B) carry the unused space into the next year's contract
• C) pay a penalty
• D) pay higher rates the following year
• E) pay the magazine

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Definitions:

Power Distant Leader

A leader who maintains a significant gap between themselves and their followers in terms of authority and control.

Crowdsourcing

The use of collective intelligence gathered from the public for accomplishing tasks, often by the use of social media.

In-house

Pertaining to activities or operations performed within an organization rather than outsourced.

Creative Innovation

The process of introducing novel and original ideas or methods that result in significant improvements or advancements.