Examlex
Almost ninety percent of people are likely to open direct mail if it looks interesting.
Cellphone
A portable electronic device used for mobile telecommunications, including voice calls, text messaging, and Internet access.
Watching TV
The activity of viewing content broadcasted through television channels, involving passive consumption of entertainment, information, or advertisements.
First iPhone
The first-generation iPhone, a revolutionary smartphone introduced by Apple Inc. in 2007.
Marshall McLuhan
A Canadian philosopher best known for his work on media theory and for coining the expressions "the medium is the message" and "global village."
Q17: Providing coverage only in key markets is
Q29: There are two types of direct-response television,one
Q32: Circulation lists are magazine subscription lists that
Q49: For advertisers with precisely defined target markets,the
Q53: Smaller budget advertisers can purchase commercial time
Q54: Compare the two types of telemarketing.
Q65: A commercial shown on any of the
Q79: Venue sponsorship is another form of event
Q106: When advertisers agree to a "run of
Q107: Organizations wanting to reach female homeowners who