One of the Disadvantages of Direct Mail Is

question 77

Multiple Choice

One of the disadvantages of direct mail is

• A) lack of measurability
• B) lack of advertiser control
• C) clutter
• D) its reputation as "junk mail"
• E) lack of creative flexibility

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Definitions:

Commercial Speech

A type of speech that involves the marketing of services or products. It is protected under the First Amendment but subject to more regulations than private speech.

Central Hudson

Refers to the Central Hudson Gas & Electric Corp. v. Public Service Commission, a 1980 United States Supreme Court decision that established a test for determining when government restrictions on commercial speech violate the First Amendment.

First Amendment

A provision in the United States Constitution that prohibits the government from interfering with freedom of speech, religion, assembly, and the press.

Central Hudson

Refers to a legal test used in the United States to determine when the government can legitimately regulate commercial speech.