To Encourage Repeat Purchases and Continued Brand Loyalty, Marketers Most

question 39

Multiple Choice

To encourage repeat purchases and continued brand loyalty, marketers most often use

• A) media-delivered coupons
• B) cross-coupon
• C) in-pack self-coupons
• D) in-store delivered coupons
• E) soon-to-expire coupons

---

Definitions:

Prosocial Behavior

Actions intended to benefit others, including helping, sharing, and providing support, motivated by empathy, moral principles, or social norms.

Natural Selection

A fundamental process in evolution where organisms better adapted to their environment tend to survive and produce more offspring, leading to the propagation of advantageous traits over generations.

Genetic Relation

The biological connection between individuals through shared genes, determining familial links and hereditary traits.

Prosocial Behavior

Actions intended to benefit others or society as a whole, such as helping, sharing, and cooperating.