In the Digital Universe, Control Has Shifted from the Advertiser

question 109

Multiple Choice

In the digital universe, control has shifted from the advertiser to the

• A) marketer
• B) partner
• C) customer
• D) web host
• E) search engine

---

Definitions:

Economic Responsibility

The obligation of an organization or individual to make decisions that positively influence the economic well-being of society and stakeholders.

Moral Expectations

The ethical standards and behaviors that society believes individuals or organizations should adhere to.

Discretionary Responsibility

The accountability of a company or individual to make ethical decisions and act in the public interest, beyond mere compliance with laws and regulations.

Social Wellbeing

The condition in which individuals feel a sense of belonging and inclusion in a community, experiencing good social relationships and contributions to society.