There Are Several Interactive Communications Objectives

question 58

Multiple Choice

There are several interactive communications objectives. The one which the internet does a great job at is

• A) building brand image
• B) offering incentives
• C) generating leads
• D) creating brand awareness
• E) conducting transactions

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Definitions:

Modeling

A method of learning that consists of observing and replicating another's behavior, attitudes, or emotional expressions.

Flooding

A psychological treatment method that exposes the patient to their fear or trauma in a safe and controlled environment to help overcome anxiety.

Rational-emotive

A cognitive-behavioral approach that identifies irrational beliefs, challenges them, and encourages the development of more rational thought patterns to facilitate emotional well-being.

Obsessive-compulsive Disorder

A chronic disorder where a person has uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that he or she feels the urge to repeat over and over.