Aside from Press Releases and Press Conferences, the PR Arsenal

question 65

Multiple Choice

Aside from press releases and press conferences, the PR arsenal for plan execution includes

• A) a situation analysis
• B) aligning with advertising objectives
• C) reputation management
• D) content analysis
• E) annual reports

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Definitions:

Internalize the Externality

The process whereby parties take into account the external costs or benefits of their actions, often through regulatory or market-based mechanisms.

Tragedy of the Commons

A situation in a shared-resource system where individual users acting independently according to their own self-interest behave contrary to the common good of all users by depleting or spoiling that resource.

Excludable

A characteristic of a good or service that means it can be restricted to only those who pay for it; the opposite of a public or non-excludable good.

Rival in Consumption

A characteristic of goods where one individual's consumption prevents or decreases others' ability to consume the same good.