What Role Can Public Relations Play for a Company Facing

question 105

Essay

What role can public relations play for a company facing a crisis?

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Definitions:

Defensive Self-esteem

A fragile form of self-esteem that is highly sensitive to perceived threats and criticism, often leading to aggressive or defensive reactions to protect self-worth.

Social-cognitive

Pertaining to the understanding of social interactions and processes through cognitive mechanisms, including thoughts, perceptions, and expectations.

Trait

A unique trait or feature, usually associated with an individual.

Psychoanalytic

Pertaining to the theory and therapeutic method developed by Sigmund Freud, focusing on unconscious motivations and conflicts as determinants of behavior.