By Closely Integrating Multiple Communication Tools and Media,brand Managers Achieve

question 27

True/False

By closely integrating multiple communication tools and media,brand managers achieve duplicity,which means multiple communication tools in conjunction with one another can produce greater results than tools used individually and in an uncoordinated fashion.

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Definitions:

Attractive

Having qualities that appeal to an audience; often used in marketing to describe products or services that draw customer interest.

Buyers

Individuals or entities that purchase goods or services for personal use, resale, or production purposes.

Logistical Function

Activities involved in obtaining, producing, and distributing materials and products in the right quantities to an end user or final destination.

Intermediaries

Entities or individuals that act as middlemen in a distribution channel, facilitating transactions between producers and end-users.