The Pinnacle of Brand-Name Awareness That Exists When Your Company's

question 23

Multiple Choice

The pinnacle of brand-name awareness that exists when your company's brand is the first brand that consumers recall when thinking about brands in a particular product category is known as _____.

• A) top-of-category awareness (TOCA) 
• B) recognition 
• C) tip-of-the-tongue awareness (TOTA) 
• D) top-of-mind awareness (TOMA) 
• E) top-of-class awareness (TOCA)

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Definitions:

Motor Cortex

An area of the cerebral cortex involved in planning, controlling, and executing voluntary movements.

Phantom Limb Pain

Pain or discomfort felt in an area that has been amputated, where the brain continues to receive messages from nerves originally serving the missing limb.

Amputation

The surgical removal of a limb or extremity of the body, often performed to remove diseased tissue or relieve pain.

Cortex's Response

Describes the reaction or activity in the cerebral cortex of the brain in response to a stimulus or situation.