The Choice of Appropriate Marketing Communications Tools and Media Naturally

question 83

Multiple Choice

The choice of appropriate marketing communications tools and media naturally flows from the answer to which of the following questions? 

• A) "What is the most cost-efficient communications to use?" 
• B) "Which communications tool best serves the company's needs?" 
• C) "How easy will it be to evaluate the effectiveness of the communications?" 
• D) "What are the communications supposed to do or accomplish?" 
• E) "Who is the target audience for the communications?"

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Definitions:

Quantitative Data

Numerical data that can be measured or counted and used for mathematical calculations and statistical analysis.

Sample Mean

The average value of a set of observations taken from a sample.

Population

All the members or elements that are examined as part of a statistical study.

Driver's License Number

A unique numerical or alphanumeric code issued by a governmental authority that identifies a person's official driver's license.