What Does the Phrase "Speak with a Single Voice" Mean

question 54

Multiple Choice

What does the phrase "speak with a single voice" mean? 

• A) Carefully select those tools that are most appropriate for the communications objective at hand. 
• B) Reach the target audience efficiently and effectively using touchpoints that fit the audience. 
• C) Successful marketing communications requires building relationships between brands and their consumers/customers. 
• D) All marketing communication elements should use the same endorser so that consumers do not get confused. 
• E) Coordination of messages and media is absolutely critical to achieving a strong and unified brand image and moving consumers to action.

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Definitions:

Classical Conditioning

A process of learning through which two stimuli are habitually paired; the response, initially drawn out by the second stimulus, is eventually evoked by just the first stimulus.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that instinctively and automatically induces a response without previously being learned.

Extinction

In psychology, the gradual disappearance of a conditioned response when the reinforcement is withheld; in biology, the end of an organism or of a group of organisms.