List the Four Requirements for a Good Brand Name,and Discuss

question 46

Essay

List the four requirements for a good brand name,and discuss how some brands succeed while appearing to be entirely at odds with the "rules" for creating good brand names.

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Definitions:

Room And Board

A combination of housing (room) and meals (board) typically provided as part of compensation or in a collegiate setting.

Scarce Resources

Natural, human, and man-made inputs that have limited availability and are used for the production of goods and services.

Efficiency

The optimal use of resources to achieve the desired outcome with minimum waste or effort.

Redistributing Income

The transfer of income from certain individuals or groups to others through mechanisms like taxation, social security, and welfare programs, aiming at reducing income inequality.