Successful Brands Employ Just One or Two Marcom Tools in Order

question 98

True/False

Successful brands employ just one or two marcom tools in order to satisfy the brand's positioning strategy.

---

Definitions:

Profit-volume Chart

A graphical representation that shows the relationship between a business's profit and its volume of sales.

Total Fixed Cost

The sum of all costs that remain constant regardless of the level of production or business activity.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and insurance.

Activity Changes

Adjustments or variations in the level of a company's activities, such as production volume or sales, that can impact its costs and operational efficiency.