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The EquiTrend survey asks respondents to rate a number of brands in terms of which two dimensions?
Gay Male
A male individual who is romantically and/or sexually attracted to other males.
Joint Tax Returns
Tax filings submitted by married couples who opt to combine their income, deductions, and credits on a single form.
Health Insurance
A type of insurance coverage that typically pays for medical, surgical, prescription drug, and sometimes dental expenses incurred by the insured.
Gay Marriages
Legal or socially recognized marriages between two individuals of the same gender.
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